Insights & Case Studies

Nouvelle-Aquitaine has 9,719 e-commerce businesses, representing 9.5% of the national market, ranking as the 5th digital region in France. B2C dominates with 60.9% of businesses while WooCommerce leads (48.7%). Gironde, Pyrénées-Atlantiques, and Charente-Maritime concentrate more than half of all sites, illustrating a balance between professional services, coastal tourism, and agribusiness. This dynamism reflects the region's territorial roots and digital innovation. All 12 departments reveal varied and noteworthy sector-specific characteristics.

Pays de la Loire has 5,789 e-commerce businesses (5.7% of the national market), ranking as the 7th digital region in France. B2C dominates (61.0%) and WooCommerce reigns (50.4%) as the preferred CMS. Loire-Atlantique, Maine-et-Loire, and Vendée concentrate half of all businesses, reflecting a balance between dynamic metropolitan areas (Nantes, Angers) and innovative rural territories (food industry, manufacturing). This territorial dynamic highlights both an integrated and diversified digital ecosystem. B2B (17.6%) also remains well established.

Auvergne-Rhône-Alpes positions itself as the second-largest e-commerce region in France, with 14,773 digital businesses representing 13.7% of the national sector. With its dominant B2C model (60.6%), it favors WooCommerce (49.4%) as its CMS. The departments of Rhône, Isère, and Haute-Savoie concentrate more than half of all businesses, illustrating sector diversity — manufacturing in Isère, tourism in Haute-Savoie — and the strength of Lyon's tech ecosystem. PrestaShop and Shopify complete the innovative D2C landscape.

Île-de-France stands as the undisputed leader of French e-commerce with 26,488 businesses (25.9% of the national market). The B2C model dominates (56.3%) while WooCommerce and Shopify take the lion's share (37.2% and 35.7%). Paris, Hauts-de-Seine, and Seine-Saint-Denis concentrate half of all businesses, driven by professional services and fashion. The region capitalizes on a mature digital ecosystem, combining D2C innovation and premium excellence, with balanced technological solutions and optimized logistics.