Insights & Case Studies

In April 2026, 57,515 active e-commerce stores in France run on WooCommerce — 47.5% of the national market. Dominant in volume but rare among leaders (only 74 sites above 100K visits/month), WooCommerce is the platform of local commerce and direct selling. Full analysis by segment, sector, region and marketplace. Access the database →

In April 2026, 1,343 active e-commerce stores in France run on Magento — just 1.1% of the market, but with the highest marketplace presence rate (18.0%) and a leader ratio of 8.9%. Magento is the platform of high-stakes, complex e-commerce. Full analysis. Access the database →

Grand Est has 7,665 e-commerce businesses (7.5% of the national market), ranking as the 5th digital region in France. B2C dominates (64.4%) while WooCommerce (45.2%) and PrestaShop (25.5%) are the leading CMS platforms. Bas-Rhin, Haut-Rhin, and Moselle concentrate nearly 60% of businesses, spanning professional services, B2B industry, and craftsmanship. Services and B2B dominate, complemented by local crafts and tourism, reflecting the digital modernization of a cross-border industrial region.

Nouvelle-Aquitaine has 10,877 e-commerce businesses, representing 10.6% of the national market, ranking 3rd among French digital regions. B2C dominates (62.0%) while WooCommerce reigns as the preferred CMS (47.1%). Gironde, Pyrénées-Atlantiques, and Charente-Maritime concentrate more than half of all businesses, illustrating a balance between professional services, coastal tourism, and agribusiness. This territorial dynamism reflects the rise of an innovative ecosystem, blending wine tradition, nautical industry, and promotion of local produce.