Insights & Case Studies

Brittany has 5,221 e-commerce businesses (5.1% of the national market), ranking as the 8th digital region in France. The B2C model dominates (61.5%) and WooCommerce leads (49.9%). Ille-et-Vilaine, Morbihan, and Finistère concentrate more than 80% of businesses, illustrating the diversity between professional services, maritime industry, and coastal tourism. Home & Garden and Health & Beauty sectors complement this dynamic driven by artisanal innovation and the territory's digital transition, with strong local roots and measured development.

Hauts-de-France has 6,977 e-commerce businesses (6.8% of the national market), ranking as the 6th digital region in France. B2C dominates (63.2%) and WooCommerce leads (44.1%) while PrestaShop stands out (25.7%). Nord and Pas-de-Calais concentrate more than 70% of businesses, reflecting the digital transformation of a historically industrial territory. This dynamic highlights a successful, sustainable transition oriented toward the end customer, short supply chains, and local proximity.

In April 2025, our study with Ecommerce Nation reveals a French e-commerce ecosystem of 93,376 active online stores, including 7,484 new monthly detections. This in-depth analysis, covering WooCommerce, PrestaShop, and Shopify, uncovers a "hidden side" of B2C, B2B, and D2C sites. These unprecedented data points illustrate local digitalization, niche player performance, and the growth opportunities of this expanding market. The French digital economy is redefining itself, driven by these diverse and dynamic players.

For several weeks, we have been following the creation of e-commerce stores on a daily basis worldwide and in France, focusing on popular CMS such as Shopify, Magento, PrestaShop, PrestaShop, BigCommerce and Woocommerce.

The objective is to offer a global and local vision of the market over time. The data, developed by the lebot.in team and not provided by the editors, may therefore differ from reality.

We are working to reduce this gap by qualifying domains under .fr. The period studied extends from 2 to 25 February 2025.

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